Why Core Values are Vital to Goal-setting

Over the past few weeks, we’ve gone over several areas of goal-setting, starting with the simple task of taking 15 minutes to write down the things you’d like to accomplish this year. Now it’s time to pull that list back out, take a closer look, and do some soul searching!


The next step in the goal-setting process is to determine your core values. By definition, core values are “the root beliefs that a person or organization operates from.” They are the non-negotiables that guide you and drive you to do the things you do. In order to achieve your goals, you need to make sure that they are aligned with your core values.


For example, my husband and I share the core value of financial stewardship, which is just a fancy way of saying being financially responsible with all the monetary resources we’ve been entrusted with. This core value led us to pursue the goal of becoming debt free. Long story short, we bought, built, and sold a business for 300% ROI in 4 years. It was a tremendous amount of work and there were many times we didn’t want to get up at 5:00 am when an employee called out or make that sales call at 4:30 pm on a Friday. But we did because our core value was continually driving us towards our ultimate goal. If your goals aren’t tied to your core values, you won’t have that burning desire to push through when the going gets tough and you’ll be more likely to throw in the towel when you hit roadblocks.



Below is a sample list of core values. Your task this week is to think about what really drives you, defines you, and is really important to you. Use the list below (or come up with your own!) to select the five personal and five professional core values that really tie into your goals for this year. Once you narrow down your list, I suggest printing it out and keeping it somewhere you can easily see and reference it. It can serve as inspiration on those days you feel less than motivated or are struggling to see the big picture of why you’re doing the things you are doing.


BONUS: Here are some core values for you to consider:

Accountability

Adventure

Appreciation

Authenticity

Balance

Benevolence

Boldness

Cheerfulness

Collaboration

Consistency

Courage

Creativity

Dedication

Dependability

Determination

Discipline

Equality

Excellence

Fairness

Faithfulness

Family-centered

Friendship

Generosity

Gratitude

Health

Honesty

Hope

Individuality

Integrity

Intelligence

Justice

Kindness

Leadership

Mindfulness

Moderation

Open-mindedness

Optimism

Patience

Personal Growth

Punctuality

Reliability

Responsibility

Results-oriented

Self-control

Serenity

Strength

Thoughtfulness

Tolerance

Tradition

Transparency


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Jacksonville, Florida 32224

Office 904-821-9309 | Fax 904-821-2109

Skype: janhspence | jan@janspence.com

© 2020  Jan Spence & Associates
 

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